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M Street Rebrand
Designed new brand guidelines for M Street (previously Perry School Community Services Center), a Washington, D.C. non-profit that works to alleviate the conditions of poverty to ensure positive outcomes for youth in the metropolitan area.
The project started as a collaboration with Liza Pagano (Team Lead), Saloni Shah, and Yana Belcher during the AIGA 2023 Create-a-thon, a 24 hour design marathon for local non-profits. Most of the rebranding work was completed after the Create-a-thon, on my own, with guidance from Liza Pagano.
Above: The old website and branding for Perry School Community Services Center
![](https://cdn.myportfolio.com/a8194d05-da74-432d-ad88-3b1383b037c5/4dbc8316-c98f-4559-9b00-b3b1eea46def_rw_1920.png?h=86f9adcfa8fae2f2bb330c6898631523)
The logo started from a simple tracing of a map of the M Street neighborhood in Washington, DC.
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Final logo
![](https://cdn.myportfolio.com/a8194d05-da74-432d-ad88-3b1383b037c5/270ef57d-24d7-4626-aae5-abd386ec75a0_rw_1920.png?h=8140cb9904790a57b4ce32ef4577f37c)
Editable letterhead and business card templates for easy use in Microsoft Office
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